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Nextdoor
Meet the new Nextdoor
Campaign & Brand System
A scalable brand refresh and campaign system for Nextdoor that unifies product, marketing, and experiential touchpoints to celebrate local businesses and neighborhood stories.
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Google
Google
Marketing Live 2025
Experiential Design
A fully branded transformation of Google’s Bay View campus with spatial planning, custom builds, décor, and 250+ graphic assets expressed across keynote, demos, and content touchpoints.
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Nike
Winning Isn’t For Everyone
Design System
A fully responsive, localized nike.com takeover bringing Kobe Bryant’s words to life, showcasing 40+ athletes in 20 languages through an immersive design system and custom dev tool built for global scale.
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AliExpress
Summer Vibes on a Budget
Brand
System
A bold, playful brand system for AliExpress’ summer campaign, celebrating individuality and great style at accessible prices across social, campaigns, and marketing collateral.
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Pinterest
Unboring My Boardroom
Experiential & Brand System
A vibrant campaign that turned everyday boardrooms into extraordinary spaces, featuring 2023 Pinterest trend-inspired branding, custom wallpapers, and immersive design.
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Walmart
HBCU Makers Studio
Experiential & Brand System
A cultural celebration at The Big Homecoming, with interactive spaces highlighting HBCU sounds, Black-owned brands, and hands-on maker experiences.
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FIFA
Take It To The World
Campaign Launch in Times Square
From seven towering Times Square screens to localized content for 32 teams, the Club World Cup launch made a global impact online and on the streets of New York.
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©️ 2025 Natalie Baron
Natalie Baron is a designer specializing in brand identity, design systems, and immersive experiences currently at Netflix, based in Los Angeles.
Clients
Nextdoor
Google
Nike
Pinterest
AliExpress
FIFA
HBO
L'Oréal
NYX Cosmetics
Nickelodeon
Walmart
Liquid IV
DreamWorks Jr.
IBM
Resumé
LinkedIn