Pinterest’s Unboring
My Boardroom

Designers: Natalie Baron, Spencer Fink
Design Director: Amy Dwyer
Creative Directors: Alexandra Wells, Ela Boyd
Producers: Jessica DeVirgilis, Tom Corral

Unleashing a whirlwind of creativity, we joined forces with Pinterest for an exhilarating project titled “Unboring My Boardroom”. Collaborating with JOAN Creative, McCann New York, and Mojo Supermarket, we embarked on a journey to reimagine the modern conference room. By harnessing the boundless power of Pinterest, we transformed sometimes-dull spaces into extraordinary realms of inspiration. Combining digital ingenuity with real-life design, we brought the most epic three boardrooms to life. 

We designed three distinctive boardrooms: Post-Apocalyptic Time Machine Stuck in 1976, Big Apple Boardroom: 3rd on 23rd, and Trippy Jungle Retro Futurism.

To spark this creative vision for Pinterest, we utilized their platform to meticulously curate moodboards, shaping experiential and branding elements for these one-of-a-kind spaces.

Post-Apocalyptic Time Machine Stuck in 1976

Step out of your time machine into a groovy, velvety, long-forgotten world—it’s 1976. Lava lamps still bubble, the music’s still grooving, and nature’s here to crash the party.

Big Apple Boardroom: 3rd on 23rd

We’re going up—23 stories up, to be exact—to the coolest, most unique bodega in New York City. Elevated in every sense. Step inside for the best of NY, and if you look closely, you might just uncover something… unexpected.

Trippy Jungle Retro Futurism

Imagine a 70s acid trip envisioning the future through a lush jungle. There’s a hidden room with a rich mahogany scent. Slip on a robe, pour a whiskey or latte, and sink into the rug to unwind with vintage vinyl on your headphones.

We designed a versatile campaign lockup that artfully blends contrasting styles. Using Pinterest’s sans-serif as a foundation, we incorporated typefaces that reflect diverse Pinterest trends of 2023, such as sci-fi fits, mushrooms, and retro aesthetics.

This variable-style lockup allows us to seamlessly integrate each agency’s branding by incorporating their unique custom fonts. Colors dynamically adjust to complement both the background and any added imagery.

In addition to creating core branding assets like the campaign lockup and essentials such as signage decals, packaging, and spatial art direction, our most challenging endeavor was designing bespoke wallpapers tailored for each of the three boardrooms.

Trippy Jungle Retro Futurism featured a distinctive wallpaper that emulated dripping paint, while Post-Apocalyptic Time Machine Stuck in 1976 showcased hand-drawn moss on the walls. For the Big Apple Boardroom: 3rd on 23rd, we created an illustration of the New York skyline.

JOAN Creative, McCann New York, and Mojo Supermarket‘s before and after in-office boardrooms. View the final video to see all three experiences.

See video

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