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Nike x 2024
Paris Olympics

Designers: Natalie Baron, Spencer Fink
Design Directors: Amy Dwyer, Carl Feltham
Creative Director: Carlos Bernal
Producers: Jenna Conlin, Tara Conlin
Devs: René Drieënhuizen & Hilversum.monks In honor of the 2024 Olympics in Paris, Nike unveiled their global campaign, "Winning Isn’t for Everyone," inspired by the iconic words of Kobe Bryant. We transformed nike.com with an immersive, interactive experience showcasing over 40 athletes, presented in 20 languages to reach audiences worldwide. The campaign highlighted a mix of archival footage from rising stars and celebrated legends, capturing the drive and dedication at the heart of competitive sports.

Our goal was to ensure a fully responsive website, so our team developed a custom dev tool to seamlessly convert assets into JSON code. This was no small feat—our design team crafted a robust design system for localization, anchored by four distinct typography styles. With careful consideration of the varied letterforms across languages, including umlauts and diacritical marks, we ensured the system would adapt gracefully to all linguistic nuances. 








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