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FIFA Club World Cup Times Square


Designer: Natalie Baron
Design Director: Kie-Gwan Leihitu
Creative Directors: Alex Danklof, Riaad van der Merwe
Motion Designers: Hernán Garbarino, Omar Szkarlatiuk
Producers: Mac Demy, Omar Haq, Justin Ramirez
We took over Times Square to launch FIFA’s new club tournament, the Club World Cup. Showcasing 32 teams, we executed five unique placements across seven iconic screens, including 1 Times Square, NASDAQ, MIFI, The Beast, and TSX billboards. Our team brought this ambitious project to life in just three days...ahhh!

FIFA’s social media lit up during their Times Square debut, earning us a special mention from FIFA President Gianni Infantino himself. Beyond the Times Square reveal, our team crafted social assets for each of FIFA’s 32 teams, carefully localized for each region.










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