HBCU
Makers Studio
Design Director: Amy Dwyer
Creative Director: Ela Boyd
Concept Artist: Thiago Assunção
Producers: Alicia Cosbert, Julia Alvernaz
We created HBCU Sounds, a space where students could immerse themselves in music by HBCU alumni. At the heart of the experience was our Makers Studio table, where guests could choose a T-shirt and customize it with unique pins and patches. Complementing the music, we designed empowering posters celebrating the Black community, giving guests a meaningful keepsake to take home. The experience was elevated by special appearances from celebrities like @serayah and Grammy-winning Hall of Fame songwriter @jermainedupri.