Nextdoor - mobile — Natalie Baron

Meet the new Nextdoor

Nextdoor was undergoing a major brand evolution to better reflect the vibrancy, utility, and humanity of neighborhood life. As part of the Brand Studio, I helped translate the refreshed identity into a scalable campaign system designed to live across product, marketing, sales, social, and experiential touchpoints. I developed modular visual frameworks, campaign assets, and storytelling tools rooted in real community voices, enabling teams to create cohesive, emotionally resonant work at scale.

In addition to launched work, I explored blue-sky concepts and future campaign directions to expand how the brand could show up in culture, many of which are currently in development. This work helped establish a flexible creative foundation for Nextdoor’s ongoing storytelling while bringing greater consistency and clarity across the brand.

I led design for in-product campaigns including Treat Map and Holiday, using seasonal moments to create expressive brand experiences within Nextdoor’s core product. A key part of this work was evolving the Blocks iconography by reimagining the geometric shape language with a warmer, more textured feel. This refreshed look helped transform functional product surfaces into moments of storytelling and delight.

Treat Map turned the neighborhood map into a playful, interactive feature that encouraged real world participation, while Holiday introduced festive in-app moments that made the platform feel more joyful and culturally relevant. This work helped elevate Nextdoor’s creative expression within the product and contributed to the app being featured on the Apple App Store, expanding visibility and reaching new users.

Nike x 2024
Paris Olympics

In honor of the 2024 Olympics in Paris, Nike unveiled their global campaign, "Winning Isn’t for Everyone," inspired by the iconic words of Kobe Bryant. We transformed nike.com with an immersive, interactive experience showcasing over 40 athletes, presented in 20 languages to reach audiences worldwide. The campaign highlighted a mix of archival footage from rising stars and celebrated legends, capturing the drive and dedication at the heart of competitive sports.

Our goal was to ensure a fully responsive website, so our team developed a custom dev tool to seamlessly convert assets into JSON code. This was no small feat—our design team crafted a robust design system for localization, anchored by four distinct typography styles. With careful consideration of the varied letterforms across languages, including umlauts and diacritical marks, we ensured the system would adapt gracefully to all linguistic nuances.