Nextdoor was undergoing a major brand evolution to better reflect the vibrancy, utility, and humanity of neighborhood life. As part of the Brand Studio, I helped translate the refreshed identity into a scalable campaign system designed to live across product, marketing, sales, social, and experiential touchpoints. I developed modular visual frameworks, campaign assets, and storytelling tools rooted in real community voices, enabling teams to create cohesive, emotionally resonant work at scale.
In addition to launched work, I explored blue-sky concepts and future campaign directions to expand how the brand could show up in culture, many of which are currently in development. This work helped establish a flexible creative foundation for Nextdoor’s ongoing storytelling while bringing greater consistency and clarity across the brand.
I led design for in-product campaigns including Treat Map and Holiday, using seasonal moments to create expressive brand experiences within Nextdoor’s core product. A key part of this work was evolving the Blocks iconography by reimagining the geometric shape language with a warmer, more textured feel. This refreshed look helped transform functional product surfaces into moments of storytelling and delight.
Treat Map turned the neighborhood map into a playful, interactive feature that encouraged real world participation, while Holiday introduced festive in-app moments that made the platform feel more joyful and culturally relevant. This work helped elevate Nextdoor’s creative expression within the product and contributed to the app being featured on the Apple App Store, expanding visibility and reaching new users.