Brand Design
Design Director: Kie-Gwan Leihitu
The goal was to build a visual identity that felt bold, joyful, and unmistakably current — one that could flex across social, campaign visuals, and broader marketing collateral. At the heart of it: celebrating all the fun, fabulous things you can buy on AliExpress, and showing that great style and self-expression don’t have to come with a high price tag.
Shape language built on organic, rhythmic forms that radiate energy, movement, and joy.
Inspired by the sun-soaked playfulness of summer, these forms feel fluid and punchy — always in motion, never static, with bursts of expressive color and attitude.
Inspired by the sun-soaked playfulness of summer, these forms feel fluid and punchy — always in motion, never static, with bursts of expressive color and attitude.
Brand Design
Design Director: Kie-Gwan Leihitu
The goal was to build a visual identity that felt bold, joyful, and unmistakably current — one that could flex across social, campaign visuals, and broader marketing collateral. At the heart of it: celebrating all the fun, fabulous things you can buy on AliExpress, and showing that great style and self-expression don’t have to come with a high price tag.
Shape language built on organic, rhythmic forms that radiate energy, movement, and joy.
Inspired by the sun-soaked playfulness of summer, these forms feel fluid and punchy — always in motion, never static, with bursts of expressive color and attitude.
Inspired by the sun-soaked playfulness of summer, these forms feel fluid and punchy — always in motion, never static, with bursts of expressive color and attitude.
It’s vibrant, character-driven, and totally “vibes on a budget” — merging fun, affordability, and scroll-stopping charm. Each composition leans into exaggerated color, soft textures, and upbeat copy to celebrate seasonal joy without the spend.